All Posts – Cameron Robert

AMPscript FizzBuzz Challenge Results

With the AMPscript challenge now closed – it’s time to reveal the winners and share their amazing solutions with the community. If you need...

AMPscript FizzBuzz Challenge

I first learnt about the FizzBuzz code challenge in one of Tom Scott’s YouTube videos and it’s stuck with me ever since. The problem...

AMPscript FOR LOOP Challenge

Process Loops, are, awesome. However I often see loops treated as a developer-level function and they are avoided by marketing teams – which is...

Date formats in Marketing Cloud

Date formats and time zone can be a tricky thing to manage in Marketing Cloud due to how each studio handles and displays date...

Quick tips to impress your boss using Einstein in Marketing Cloud

Email marketing lives by a number of key metrics – open/click/conversion/unsubscribe rates chief amongst them – and most EDM teams will focus on the...

Using Cloud Pages for rapid development in Salesforce Marketing Cloud

Once upon a time there was a neat trick that SFMC Developers could use to quickly write and run code in Marketing Cloud. You...

Server Side JavaScript Date Formats

One of my most common use cases for SSJS is making API calls in Automation Studio using the Script Activity. Building an automation that...

Email Usernames blocked by Salesforce Marketing Cloud

A little while ago I encountered an interesting issue; a prospect was unable to complete a form on a cloud page, and after some...

How to IP Warm-up

To prevent spam and malicious emails from reaching your inbox, email service providers filter out and block emails from suspicious IP addresses. You’re fresh...

Runtime Comparison of AMPscript & SSJS

From my very first days in Salesforce Marketing Cloud learning how to create personalised content, I was always told that AMPscript is far easier...

Getting value from your GA360 Connector

The following article assumes you have read/completed the following: Trailhead: Google Analytics 360 Integration for Marketing Cloud Google: Salesforce Marketing Cloud audience integration Documentation:...

Why you need an Email Re-Engagement Journey

Re-Engagement (re-activation, win-back, lapsed subscribers, dormant, etc) Campaigns are a core feature of every good customer marketing strategy, and while the immediate goal of...

Server Side JavaScript Loops

Loops are one of my favorite processes in programming – they allow you to step through a variable amount of data/inputs to produce a...

Cloud Page Header Security

I recently read the Marketing Cloud Security module on Trailhead and found the Secure Your Web and Landing Pages unit to be extremely interesting,...

RegEx to get JSON values in AMPScript

Regular Expression (RegEx) is an instruction set for matching and returning a part of a larger string, and is recognised by most programming languages....

OAuth 2.0 Access Token Quick Start in AMPScript & SSJS

Working in Marketing Automation, I spend a lot of my time in Salesforce Marketing Cloud creating API integrations to push and pull data from...

Using the TRY statement in SSJS

Server Side JavaScript is a powerful language in Salesforce Marketing Cloud with numerous practical applications for digital marketers. It can lookup Data Extensions, it...